OK, we accept when your product is called a “trench heater” you’re on a uphill task staight away to get people interested in it. It might be the best product in its class, it might look fantastic and it might have a string of awards but for some products there is always a challenge getting people to take a real look at them and what they have to offer.

One option, certainly if you’re attending shows, or launching your product at a Press event is to get something produced that raises the interest levels and arouses curiosity. That “something” in the case of Jaga who manufature and sell the Trench Heaters was a Customised USB flash drive manufactured in the shape of their heater grill. The finshed product looks fanatastic and generated a level of interest for Jaga that would have been difficult to acheive with a more conventional approach.

Custom USB

What Jaga have illustrated is that no matter how seeming dull or boring your product is it can be brought to life by the creative use of a custom flash drive. By pre-loading sales brochures, technical drawings, price lists, media files etc. onto the custom flash drive it’s also possible to off-set a significant chunk of (if not all) the cost of buying the flash drives. People tend to underestimate the cost of designing, printing and transporting brochures and other supporting material to shows and pretty much all of these costs can be offset by pre-loading the documents directly onto your custom flash drives.

The beauty of this is that you are pretty much assured that your flash drive (and brochures) won’t end up in the bins outside the exhibtion hall and its much more likely that people wil use the flash drive and read the pre-loaded brochures.

So, when thinking about custom flash drives don’t get put off by the cost think about the bigger picture and how they can drive interest in your product and offset other costs that you’d normally incur.