It’s always a challenge for the anyone involved in Marketing and Advertising in the  drinks industry  to develop new, exciting and innovative ways to promote their products without incurring the wrath of the anti-drinking lobby whilst at the same time ensuring the drinks are promoted responsibly.

Custom USB Barrels

Custom USB flash drives and in particularl USB flash drives that are pre-loaded with TV adverts, media files, press releases, discount vouchers, and links to web sites and social networking sites present a new,  interesting and unique  marketing opportunity.

Several major drinks brands have already used custom USB sticks to support the launch of a new product (at a press event) and some of the smaller Scottish Whisky distilleries have taken a shine to USB barrels and are using these to target their customers with offers.

Custom USB flash drives are ideal for press events and  shows because they’re a little bit different, a little bit quirky and they’re fun. At the same time they get the message out about the product they are promoting and because its on a memory stick you’re pretty much guaranteed it’s a promotional product that won’t end up in the bin but will be used over and over again.

Custom USB Corks and Bottles

Whilst lots of people may already have at least one USB flash drive it’s the sort of product people still clamour for not least because they have a high-perceived value, they’re really handy to have and they’re really easy to use. By going for a version of the flash drive that has a “drink connection” you heighten the association to the brand printed on it, for example the USB bottle opener is ideal for the beer and larger brand whereas the USB barrels are fantastic for fine wines and spirits.

If you do opt for flash drives to support an event or product launch then make sure your supplier complies with the RoHS (Restriction of Hazardous Substances) and the WEE directive on reuse and recycling – it’s tough enough ensuring you comply with the advertising standard surrounding the drinks sector without having to worry about whether you comply with this legislation as well. A professional, reputable supplier should be able to give you the reassurances and certificates you need